
dragon@4Q wrote:09 was US$10
JaoSming wrote:NBA 09/10 for the DNA updates was 15 bucks
they could bump it to 20 for the NBA game
There’s a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace.
“I don’t think anybody should pirate anything,” he added. “I believe in the artistry of the people who build. I profoundly believe that, and when you steal from us, you steal from them. Having said that, there are a lot of people who do.”
In describing piracy as a market, Riccitiello takes a different stance to most other entertainment execs in two key areas.
Firstly, the lumping together of both pre-owned and pirated games into a single spectrum is as big an attack on trade-ins as we’ve heard from a major publisher boss.
Secondly, in describing piracy as a ‘market’, Riccitiello again distances himself from established thinking. Most choose to battle piracy via litigation, but there is a school of thought that claims piracy can never be beaten – figuring out how to lessen its appeal to consumers, such people, claim, is the key.
Firstly, the lumping together of both pre-owned and pirated games into a single spectrum is as big an attack on trade-ins as we’ve heard from a major publisher boss.
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