Mon Feb 14, 2005 3:51 am
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The statement echoed comments that EA managers made last month at a conference call with financial analysts. EA said at the time it wanted to "keep all its options open regarding this investment in Ubisoft and could buy more Ubisoft shares, possibly a controlling stake".
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Ubisoft shares have gained over 80 percent since EA bought the stake on Dec. 20, sparking speculation it could launch a bid. They closed Wednesday at 31.68 euros.
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The French video games maker has vowed to stay independent and has dismissed EA's approach as hostile until it gets more information.
To make things more interesting, Ubisoft has declared the bid hostile and reportedly had also contacted French media giant Vivendi Universal (NYSE: V) about a possible merger to thwart any takeover attempt from EA.
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There's no question that EA would be interested in owning Ubisoft outright. Ubisoft's game portfolio includes hits such as Splinter Cell and Prince of Persia and would clearly augment EA's non-sports lineup. In addition, EA's marketing power would augment the value of those games. And with $2.5 billion in cash on the balance sheet, EA can afford it.
Mon Feb 14, 2005 8:24 am