We rarely get to see the process by which a video game is pitched to a publisher, even today in an age of developer diaries and all-access marketing. It's even rarer we get to see how a game was pitched all the way back in the early 90s.
Yet that's what we're getting a look at today, in this fascinating video detailing not just how arcade classic NBA Jam was able to get its all-important NBA rights, but even cooler, how its iconic graphics were created.
In the above video, uploaded by video-game-ephemera, you'll see all kinds of interesting stuff. Footage of Midway's other notable arcade times of the era, for one, like Terminator 2. Footage of people playing a prototype version of NBA Jam and, with cameras in their face for a pitch video, loving it.
It's interesting to watch. It seems the initial idea would've had more camera angles including cuts to different angles on dunks, which is a concept that's perhaps worth exploring in future games. It's also interesting to note the talk of realism, given what the game would ultimately become.