I HATE this idea, yet these articles and the 2k12 snippet seemed positive about it. I do not like it at all. In Europe, I suppose stuff like this is normal, and I'm okay with that, but to me in basketball (or any American sports, like football or baseball) this just seems messed up. I don't like it from an aesthetic point of view, and I feel like slapping an advertisement on some of the better looking jerseys would mess them up. I think it would also mess up what a team's jersey represents. Some teams are known for their tough play, and their jerseys reflect that, and a large Burger King logo or the McDonald's script would kind of ruin the effect, wouldn't it

I understand they have to make money, and that's why a lockout is even going on, but I really hope it never comes to sponsors on jerseys.
Thoughts?