Vince McMahon wants to take the "wrestling" out of World Wrestling Entertainment.
No, this isn't an outrageous plot the colorful impresario has cooked up for his wrestlers to act out in front of thousands of screaming fans. McMahon, the chairman and chief executive of WWE, wants to give the company a makeover, starting with the name. From now on, WWE will no longer stand for World Wrestling Entertainment. It will just be WWE, plain and simple.
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But McMahon wants more than men in tights in his life. He wants to grow the WWE through acquisitions and expand its business beyond the ring. In particular, he said, WWE is targeting companies involved in production, live entertainment and branding.
"I think every brand has to re-create itself," he said. "I want everyone to look at us in a vastly different way than they have."
Besides hunting for acquisitions, WWE is moving ahead with long-talked-about plans to create its own cable network for its vast library of wrestling fare. The company has been meeting with distributors including Verizon and hopes to get a channel launched in 2012.
shadowgrin wrote:Quick question: who is better in basketball, a black dude or a pinoy dude. If you thought or considered for a moment that it's the black dude then you're also a little bit racist.
End of any racist discussion.
So, thank you. Thank you very much. Edge drops the mic, lets out a deep breath and looks around, soaking it all up as the fans get louder and louder. He gets half way out of the ring, pauses, then leaves, slapping some hands on his way by. Up on the stage he poses, fingers pointing high. (I'm in tears).
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