ESPN plans to launch a section on its website next week that will be dedicated to all things Miami Heat. "The Heat Index" will launch Oct. 11 on ESPN.com's NBA section with daily columns, videos and news on the NBA team, plus videos, audio, photos, social media elements and automated modules. The site will focus on breaking news and coverage of each Heat practice and game.
This has to be the low point in the in the massive hype machine ESPN has created involving the Heat. Although I'm happy that Brian Windhorst, the reporter in Cleveland who was on top of all the LeBron stuff this offseason, moved up in the world, this actually makes me cringe to know that this team is going to have it's own website affiliated with a network that's supposed to be unbiased. we all know that's not true though
Turrible.