Dynamic DNA Cost for Second Hand Retail Purchase

This was on the Operation Sports forums

NOTE: THIS WILL BE INCLUDED IF YOU BUY THE GAME NEW. THE FOLLOWING IS ONLY IF YOU BUY THE GAME USED.

·Dynamic DNA Updates and Dynamic Season will be connected by T-Mobile for free with an unlock code in every new copy of NBA LIVE 10. For users without an unlock code Dynamic DNA Updates and Dynamic Season will be available for $14.99 on PSN Store or 1200 points on XBL Marketplace.
·NBA LIVE 10 features an expansion of our season-long offering with an improved Dynamic DNA and a new mode in Dynamic Season. We are very excited to be able to bring this new mode to our core consumers free of charge thanks to sponsorship.



As per EA.

cue people crying about paying 70 bucks for the game after buying it used at Gamestop when they could have bought it for 60 new because of this.

Haha true.

Got that email too, so I posted it this morning.
viewtopic.php?f=108&t=68879

Whoops I didn't see it when I searched before posting sorry.

All good.

cue people crying about paying 70 bucks for the game after buying it used at Gamestop when they could have bought it for 60 new because of this.

Agreed. Good news that T-Mobile has NBA Live 365 covered again this year in new copies of the game though.

So if people buy the game, it has less resale value.

I guess so, but isn't that the way with anything you're trying to sell second hand?

$5 less than last year, they're slowly learning.

It's a good thing T-Mobile is covering subscriptions in new copies, as much as I like the concept I think it would be a tough sell to a lot of people if everyone had to purchase it seperately.

$5 less than last year, they're slowly learning.

I thought it was $10 last year.

I think it might've been, now that you mention it. Or maybe it was $19.99, I can't quite remember. I do remember it was discounted to 800 Microsoft points towards the end of the season.

I think a site said it was $19.95 but EA had to clarify that as it was a misquote.

That does sound familiar.