I've changed it to adapt to my style of play. I use the King's playbook, which has the wing plays cutting through the lane, and then coming off screens at the corners or near the elbow or 3-point line sometimes. If that doesn't work, a post player sets a screen for my PG and runs a pick & roll.
I also change the coaching tendencies. I like to run, so I slide the tempo slider over to the max, as well as the fast break slider. That way, when my bigs grab a rebound, they can just throw it to one of my wings.
I noticed that a lot of times, it's not the stars that light me up, but I never really thought about changing the CPU teams' playbook. Well, maybe then it won't be Mario Chalmers, Eddie House, or Mo Williams torching me. Won't help much against Steve Nash, Kobe, or LeBron though