Article on possible EA/Take Two merger
Wed Jun 18, 2008 1:52 am
Hey guys,
I wasn't sure where to post this, so I apologize in advance if it isn't in the right place.
I went on my homepage and was reading the headlines, and I happened to stumble on this:
THROWDOWN: Few things in this business are more enjoyable than smack talk between video-game executives. Electronic Arts' efforts to acquire Take Two Interactive have led to some delightful exchanges between the two companies' suits, and we'll miss the competition if their sports divisions (EA Sports and 2K Sports) end up merging.
Here's Take-Two chairman Strauss Zelnick on EA Sports: "When we go head-to-head with 'Brand X' we out-rate them significantly. We outsell them when we go head-to-head. It's sort of an unheralded achievement. This is a tough business."
Here's EA Sports president Peter Moore: "We're hitting this season in terms of quality and innovation stronger than we ever have at EA Sports. If I'm wrong, you'll see me sporting a new tattoo _ maybe a competitor's logo?"
Now that's how you throw down the gauntlet. And you thought Lakers-Celtics was a great rivalry.
___
link: http://bloomfield.mediacomtoday.com/com ... d=20080617
It may be just a rumor or end up not happening, but it is interesting, though.
I wasn't sure where to post this, so I apologize in advance if it isn't in the right place.
I went on my homepage and was reading the headlines, and I happened to stumble on this:
THROWDOWN: Few things in this business are more enjoyable than smack talk between video-game executives. Electronic Arts' efforts to acquire Take Two Interactive have led to some delightful exchanges between the two companies' suits, and we'll miss the competition if their sports divisions (EA Sports and 2K Sports) end up merging.
Here's Take-Two chairman Strauss Zelnick on EA Sports: "When we go head-to-head with 'Brand X' we out-rate them significantly. We outsell them when we go head-to-head. It's sort of an unheralded achievement. This is a tough business."
Here's EA Sports president Peter Moore: "We're hitting this season in terms of quality and innovation stronger than we ever have at EA Sports. If I'm wrong, you'll see me sporting a new tattoo _ maybe a competitor's logo?"
Now that's how you throw down the gauntlet. And you thought Lakers-Celtics was a great rivalry.
___
link: http://bloomfield.mediacomtoday.com/com ... d=20080617
It may be just a rumor or end up not happening, but it is interesting, though.