I Just got NBA Live 08 for pc and after the first quarter it keeps on crashing. I Didn't Know what was wrong I called the nba live company no dice. Then while i was playing nba live 08 the first quarter finished and i accidentally press start button on mi controller and den i resumed the game da crash didn't happened. And i kept on doing it till the game ended. I Don't know how this works but it works for me and i hope it works for you so try it and tell me if it works properly without any crashes.
Remember, when the quarter is finished and you see the bird eye view of the arena press the start button immediately and the game won't crash.
PEACE