more accessories (nba headbands; one leg with high socks, the other with medium low, etc)
trade draft picks
edit player for francise mode (at least the gear option)
fix the headshapes or the programming for the headbands, so all players can wear headbands
more designs for cornrows
editable player height, weight, body shape, muscle texture (check amare stoudamire and jared jeffries, wrong bodies)
more realistic simulated games
design tattoos =)
is it just me or are the player awards no longer around? (player of the week, rookie of the month, etc.)
editable team accessory colors
PLEASE use realistic salaries
fire/hire coaches and assistant coaches
10-day contracts
more injuries
editable clock tick speed (i think nba live 99 had this)
custom team
PLEASE reprogram the AI when they're down with less than 24 seconds to go and opponent has ball possession.