Talk about NBA Live 18 here.
Mon Nov 13, 2017 10:35 am
Despite what some people thought, #LIVESTRIKE was not in fact the Star Wars events that came through last week. EA Sports are still hyping it on on their social media:

So, let the speculation begin! I still feel it's some kind of live event or online content.
Mon Nov 13, 2017 12:00 pm
Looks like it'll be some sort of collaboration or use of branding judging by the blurred logo.
Edit: Doing some digging, it might be a collaboration with the Undefeated brand of clothing judging by the 5 tally marks logo
https://mobile.twitter.com/NBALiveSociety/status/929819420611969024/photo/2According to this page, the designer called the logo "5strikes" which is very close in sound to livestrike
https://hypebeast.com/2015/8/the-hidden-meaning-behind-10-streetwear-logos
Mon Nov 13, 2017 12:10 pm
I hope it's more than just player clothing. That isn't really worth a mysterious teaser a couple of weeks in the making.
Mon Nov 13, 2017 12:13 pm
Yeah I'm a little disappointed. Streetwear is cool but you don't wear that kind of stuff playing basketball.
There's a lot of things I would have rather had than this but I'm sure there was a lucrative deal in place for EA to do this
Mon Nov 13, 2017 12:17 pm
For sure, and I understand the promotional tie-ins. I don't have anything against that. It doesn't compare to a new mode, functionality, or other significant addition to the experience, though. Cosmetic content shouldn't be a priority, and like I said, isn't worth a teaser.
Mon Nov 13, 2017 2:23 pm
Maybe this is a firstperson basketball simulation I do not know
Mon Nov 13, 2017 3:20 pm
I'm not sure that's something they could or would add in a patch. Also assuming it needs VR equipment, it'd be wasted on me if it was.
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