Awesome... there's going to be McBarracks in Starcraft 2

[BZ]

Not necessarily a McBarrack, but any sort of unnecessary ingame advertising is always unwelcome.

Starcraft II to Lead Way for In-game Advertising?
Activision's CEO speaks out on game's revenue potential.
by Jimmy Thang

March 5, 2008 - According to next-gen.biz Bobby Kotick, chairman and CEO of Activision, soon to be Activision Blizzard, recently said that the company will be trying to maximize revenues out of the highly anticipated StarCraft II. To do this, Kotick asserts a new business model for the franchise, which could potentially include in-game advertising.

Kotick admitted that in-game advertising hasn't really "been something that has moved the dial for anybody in the videogame industry," but he sees the incredible potential for it to be implemented into StarCraft II, so much so that it can't be ignored.

"[Blizzard] has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future," said Kotick.

Link

BTW, the article writer has an awesome last name.

[shadowgrin]

The advertisements would probably be shown in the in-game billboards. Look at some screenshots of the game, you will see some billboard advertisements of "Nuke Cola".

[Oznogrd]

Activision and Blizzard are teaming up???? am i the only one worried?

[BZ]

Activision and Blizzard are teaming up???? am i the only one worried?

Well, didn't Vivendi merge with Activision? So yeah, Blizzard is actually going to be called "Activision Blizzard" in the future.

And no, I can guarantee that you're not the only one worried.