"He needs to be reading a book. He knows how to play Madden before he knows how to do his ABCs and 123s - that's backwards!" said GameStop manager Brandon Scott.
Scott manages a popular GameStop in south Dallas - and started a new policy this summer on his own.
No school-age customer can buy a video game unless an adult confirms that the child's getting good grades in school.
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And Scott has other unwritten policies.
"They know when they come in here, they do not curse, they do not use the N-word, pull your clothes up," Scott said.
He's even pledged to buy any video for a student on one condition.
"If you give me straight As with your teachers signature, endorsing it and your parent up here, I'll buy you a brand new game," Scott said.
"I was like, man he's going lose his job! But no I don't think so because I think there's got to be a point at which you put the kids and the value of education over the dollar," said Ann Fields.
Store only sells video games to kids with good grades