US, August 2, 2008 - Hall of Fame running back Jim Brown filed suit against Electronic Arts and Sony in Manhattan Supreme Court on Thursday, claiming that his likeness is being used without permission in the Madden series of games.
Although Brown is not named in the game, a "muscular African American player wearing the number 32" appears on the All Browns' Team in the game.
I'd say similar problems are keeping placeholder Legends out of NBA Live too. Interestingly, the article mentions that if the lawsuit is successful it will likely end the concept of Legends and historical teams in sports games:
If Brown's lawsuit succeeds, it would almost assuredly lead to the end of historical and all-time teams in sports games, since it's impractical for EA to sign contracts with thousands of players. The possibility also exists that EA could sign a deal with retired players' unions, which might end up being the likeliest compromise.