AFTER eight series, 162 housemates and guests, and a viewer slide of almost 1.8 million, Channel 10 has admitted that not even Kyle Sandilands and Pamela Anderson could save Big Brother.
Last night the network announced that next Monday's show - during which the series winner will be announced at the Gold Coast compound - will be the ground-breaking reality show's last.
The series which attracted up to 2.8 million viewers back in 2001 is now averaging little more than one million viewers per episode.
Ten chose to forge ahead this year with the ageing format, spiced up with appearances by party boy Corey Worthington, gay style guru Carson Kressley and Anderson, a former Baywatch babe.
Producers Endemol Southern Star were then informed, but the news was kept secret over the weekend before the final seven episodes roll out from tonight. It follows last week's appearance by a skimpily-clad Anderson, who was reportedly paid $500,000 to appear on the flagging show.
The decision backfired when Anderson publicly voiced her protest at Big Brother major sponsor KFC's treatment of chickens.
When your plan to save the show's ratings involves Kyle Sandilands, that's pretty much the kiss of death. However, I've read that Channel Seven is in talks to pick it up which seems silly since the show is failing in the ratings because people don't want to watch it, not because it's on Channel Ten. Perhaps they might pick up some viewers by putting it on after Home & Away since that rates better than Neighbours but I don't think having it follow a more popular show is going to change the fact that people seem to have grown bored with it.