by [Q] on Mon Jan 27, 2014 6:35 pm
they're selling t-shirt versions for $28, but they're also selling allstar t-shirts without the official (and hideous) "w" and "e" logos for $30. but official swingman (mid-tier) all star jerseys go for $120. so i guess their angle is that nba jerseys don't sell as well as other sports so they are trying to make them more casual and try to sell more shirts to make up for the lack of jersey sales.
what i dont get is that they were already selling "t-shirt jerseys" before last season when they started making nba teams wear them, so do they think by making the teams wear them and pushing them they'll sell more?