both are important, but i agree that in association, the gameplay (& other stuffs related) will weigh more. the more the association is progressing, the more its gameplay is getting rough. so things like tendencies and animations will make the game enjoyable enough. anyway, we have our own different preferences. but either thing is important so you can't take one away.
* Mauroth, I hope someone could help you. I was kind of stuck in my last assoc. lol