Moved from Patching Help & Requests. As this is neither, it does not belong there. Also, while it isn't against the rules or anything, thread titles like "HEEEEEEELPPPPP" generally aren't a good idea. You tend to get better responses when you use descriptive thread titles, eg "NBA 2K13 exits after five seconds".
Additionally, when you're having technical problems like this, you need to provide more information about the situation. There are lots of things that can cause problems with games and software, so we need to know a bit more about the situation to offer any specific advice. Information such as system specifications, whether you've made any changes to your system recently and whether you've installed any community mods will provide a better idea of what's going on and hopefully allow someone in the community to suggest an appropriate solution.
Finally, while we try to be a helpful community, we can't always solve issues like this. If all else fails, hit up 2K Support (
http://support.2k.com), as they're the ones being paid to provide technical support for 2K products.