So being the type to look up and list useless information like this, I googled, TMZ'd and X17'd these celebs for possable NBA connections. I'm guessing 2K want's these people for crowd faces rather than street mode, as all are season ticket holders with one or more teams.
David Spade: Both Lakers and Clippers, floor seats.
?uestlove: Knicks, floor seats. Also does some kind of work with MSG.
lil Jon: Knicks, floor seats, sometimes front row.
Spike Lee: Long time season ticket holder and investor Knicks, front row next to the Knicks bench. May be involved with the Brooklyn Nets.
Diddy: Knicks, has floor seats, front row and a box. Investor with Brooklyn Nets.
Flea: Lakers, floor seats. Has NBA blog, might have financial ties with Staples Center.
Eliza Dushku: Lakers, floor seats. Also bought family Celtics floor seats. Engaged to former player Rick Fox.
Khloe Kardashian-Odom: Lakers, Family has a number of floor and front row seats. Married to Lamar Odom. Father, Robert Kardashian, was friends with Jerry Buss and had other ties to the Lakers. Step father, Bruce Jenner, was a regular at Lakers games during the "Show Time" era.