Cover Athlete will be announced on June 25

http://www.ncaastrategies.com/utopia/sh ... hp?t=67169

Taking a page out of the Madden NFL 10 and NCAA Football 10 playbooks, EA Sports will use this year's NBA Draft to promote both of its basketball videogame franchises. EA Sports will be a first-time presenting sponsor for this year's NBA Draft, which takes place in New York on June 25.

"EA Sports is our longest standing video game partner, dating back to 1991 and its presenting partnership of the NBA Draft will deepen their connection to our game and our fans," said Mark Tatum, NBA executive vice president of marketing partnerships. "The NBA Draft continues to be one of our most anticipated events on the NBA calendar and will provide another avenue for EA Sports to promote NBA Live."

Thanks for the heads up.

Twitter is very much helpful.

another added perk to my already favorite day of the year besides late october when the new NBA releases come out

Inlight of 2k announcing their coverboy today/tomorrow it appears it may have forced EA to release their Coverboy/s early. Marcus has leaked this on both his twitter page and on OS forums....and is expected to get in trouble by PR department by it.

Twitter reply
Guys, no worries on our Cover guy. We think we have a good one We "could" announce shortly. I'll probably get in trouble for this...
http://twitter.com/stephensonmc

OS forums reply
[quote=stephensonmc;2039652574]no worries at all guys. We could be releasing our soon as well. That's all I can say. Actually, I probably can't say that either....[/quote]
http://www.operationsports.com/forums/2 ... post9.html

At least now EA crew isn't willing to be left behind by 2K, even if it's just a cover announcement.

Pretty good timing for both developers to make that announcement, as good as the Draft at any rate.

2K already announced it:

viewtopic.php?p=1056078#p1056078

If they announce it now, won't that hurt their draft day hype? I say wait.

Perhaps, but they could always make another announcement at the Draft. Presumably they'd still reveal the NCAA Basketball '10 cover player then.

it better be lebron since kobe is already in 2k10

Perhaps, but they could always make another announcement at the Draft. Presumably they'd still reveal the NCAA Basketball '10 cover player then.

The suspense with that is killing me.